During a period of 5 days eggs will be fried
and exhibited in a display window in Utrecht,
The Netherlands. Before making it to the wall,
the eggs will be photographed, digitally trans-
ferred, and directly printed out in a gallery
space in Chongqing, China, creating a synchro-
nous exhibition.
The project deals with the issue of idea versus
execution. Out of our experiences as graphic
designers we assume that great ideas can be
made or broken by execution and vice versa.
In search of authenticity, the act of actual
creation manifests itself not only as a process
but as part of the final result. Thus revealing
aspects that usually stay hidden in a graphic
designers work, while keeping intact the mystery
of a finished product representing an idea.
met:
'Vrouw met baard'