Studio ZijspanGraphic Design »

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Deimion van der Sloot
Hidde Meulenbeek Studio September

The Mysterious Production of Eggs;

During a peri­od of 5 days eggs will be fried and exhib­ited in a dis­play win­dow in Utrecht,The Netherlands. Before mak­ing it to the wall, the eggs will be pho­to­graphed, digit­ally trans­ferred, and dir­ectly prin­ted out in a gal­lery space in Chongqing, China, cre­at­ing a syn­chron­ous exhibition.

The pro­ject deals with the issue of idea versus exe­cu­tion. Out of our exper­i­ences as graph­icdesign­ers we assume that great ideas can be made or broken by exe­cu­tion and vice versa. In search of authen­ti­city, the act of actu­al cre­ation mani­fests itself not only as a pro­cess but as part of the final res­ult. Thus reveal­ing aspects that usu­ally stay hid­den in a graph­ic design­ers work, while keep­ing intact the mys­tery of a fin­ished product rep­res­ent­ing an idea.

with: 'Vrouw met baard'